More than 50% of the fair sex and 10% of the male class dye their hair. Along with the preferred brand of dye, the choice of shampoo for colored hair is of great importance. In most cases, hair dyes damage the hair, except for plant-based products without ammonia.

A shampoo for colored hair should be plant-based and contain minimal chemical intervention to be gentle on the hair. Unlike ordinary shampoo, it should keep the hair color as long as possible and protect it from fading and washing away the pigment.